Organizing the Data - Inprogress update

This project is beginning to fall into place.  The poster for Organizing the Data 2 will be used for the backdrop of Z4 Energies trade show pop-up booth.  It will be modified to fit.  I will continue to work with colors and possible layouts for the overall 7'x8' backdrop while keeping the overall idea and look.

I started by trying to create a chart or a graph.  I eventually just decided to ditch that idea and play around.  This poster is what was created.  The idea behind it was that I wanted to show the confusion of the technical terms and how complex it is but as the viewer looks there is good information.  The viewers eye will move down to the layman's terns and see the benefits of the complex technical terms. 

First Attempt: Organizing the Data.

Translation – This information needs to be understood by two different people.  They need to hear/see what they want so that they will spend money.  Georgia is fine with creating two seperate versions, but I think that it will be a good and possible challenge to create just one.

Here is the I was given.

 Here is my first attempt

It needs to communicate how the companies technology and material will save the consumer money in the end.

Georgia and I talked about using a set of colors or symbols to carry through the booth.  I was thinking that red (warm) could represent solar and blue (cool) could represent wind.  As far as information of this chart goes I don't think this idea works, but I do like the changing of color to show the information change.  I don’t want the chart to show solar to wind but rather show the comparison of the technical and the simple.  The colors still work in the sense that blue is more calming and red is more intense.

And my second is in progress...I think it will be more simplified but maybe too much.

I don't know that either is the answer but it will come.